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Shopping Amnesia

July 13, 2012

Written by Marykate Wurster, mother of 3 wonderful children, Riverside CT

Do you ever feel like the Target Lady? Even though you are trying very hard not to be the Target Lady?

Sometimes, this happens to me… I walk into Target to buy a birthday present. On my way to the toys section I stop by a Fourth of July display and buy some flags for my children. And then I notice that sunscreen is on sale. After that I am not sure what happens except to know that I am suddenly in the check out line, my cart full of  merchandise.

This phenomenon also happens when I find myself at a flea market, the Greenwich sidewalk sales, or an end of season sale (especially when snow pants and snow boots are involved). There is the before, and the after, but what happens while at the store is lost, evaporated, gone. Diagnosis: shopping amnesia.

Does anyone else suffer from this? And can anything be done about it?



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  1. Rebekah G.

      on July 16, 2012 12:56 pm

    I do this almost every time I go to the store. I cannot avoid the dollar section at Target no matter what I am really at the store to purchase.


  2. Marykate Wurster

      on July 16, 2012 1:20 pm

    The dollar section – and I love how they have it right by the carts so it’s the first thing we see – they know our weaknesses!


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