About Heidi and Sarah
Heidi Farmer, Founder
I’m just a normal Midwestern girl with a hick twang that I’ve smoothed over through the years. I originally hail from a one-stoplight town in Michigan, but after college, I’ve moved around this great country before settling for the time being in the beachy part of Greenwich, Connecticut.
Don’t let my zip code fool you: I’m not fancy and get teased for this all the time. I drive a minivan which I love and don’t own any Prada or Gucci. I’m fine in a Saks, Bloomie’s or Neimans (and often leave empty-handed), but drop me in a Costco, Target or Home Goods and I am simply toast. I was the nerd petitioning Target for a closer store for 2 years before they finally built one 5 miles from my house. I let myself believe it’s there just for me.
In my past lives I was a corporate trainer (Newport Beach), a 2nd grade teacher with a Master’s Degree (Colorado Springs), a project manager for a web development firm (San Francisco), a Business Developer (New York City), and lastly a Yearbook Representative (CT and New York). Now married to the Running Man, with 2 young adorables, I’m a 36 year-old SAHM who still has 10 (ahem, 20) pounds of baby weight to go and has trouble finding anything to wear around grown-ups.
My mantra is: “The best things in life are not things.” Yes, I understand this is ironic given that this is a website about “things”. But here you will find the good stuff that enables you to live simply, live organized, and create a fun and happy home for your family.
Here’s the Happy Heidi Formula:
Best products + Best price = Happy Family!
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Sarah Farthing, Contributing Writer
I grew my roots in Kentucky and my wings in Colorado before moving to St. Louis to study child psychology at Washington University. I married there and moved with my husband to Lawrence, KS after we both finished our master’s degrees, mine in social work with children and families and his in chemistry. In 2003 we opened a retail and wholesale coffee business, J&S Coffee Co., and we’ve enjoyed the challenge and success of entrepreneurship.
We are raising twin boys in the home of the Jayhawks and I have found parenthood to generally be one of the funniest things I’ve ever done. Of course, it is hands down the most meaningful and rewarding experience of my life and I take great honor and pleasure in the privilege I have of being a mother. The humor in it is unparalleled, however, and it has inspired me to write, for pleasure as well as posterity. I’ve heard, “One day you’ll look back on this and laugh.” I would much rather start laughing right now!
I am lucky to be able to do general bookkeeping and HR work for our business from home while I’m taking care of our boys full time. In and around those demanding tasks I do try to write in any capacity to which I’m inclined in an effort to document, entertain, celebrate and possibly help other families as well as my own. I genuinely enjoy it and I’m thrilled to join The Good Stuff Guide team.
